Piëch Design AG is a Transportation Design Studio based in Zürich, Switzerland. We model original prototypes of automobiles, and create demand through CGI-based branded entertainment – a prototyping and marketing model that also serves as a testing, feedback and development process. Through our sister company PAE Pictures we have access to top talent and the hottest entertainment properties around the globe.
We design cars. In this respect, and in terms of process, we are a classic automotive design studio. We do full prototype and product development. Our work is bundled in-house, but our talent is not restricted to Zurich.
We follow a dream that is woven in a tight petrol-soaked doublehelix. The Piëch Brand stands on the shoulders of giants, but refuses to bow to industry convention and market research.
The core Piech model lineup with consist of a GT, a four-seater sports car, a small rear-engine sports car, and a Hypercar. The showcar of the GT is earmarked to be presented in Q2 2017, with subsequent model showers being added in annual sequence. A running prototype of the Piëch I will be presented in Q2 2018 with the three following years seeing the car in production.